“Building a successful business requires more than lucrative pay plan or a ‘sizzle’ product.”

There are many factors in the equation for success in network marketing. The more of these factors that you familiarise yourself with, the greater is your chance of mastering the equation and achieving success. Network marketing is one of the few avenues through which individuals from all “walks of life” can achieve sizeable incomes and a great degree of “freedom of time.”

During my 32-year career, I have been witness to truck drivers, waitresses, plumbers, clerks, factory workers, the young, the elderly, along with accountants, bankers, lawyers, and physicians that have earned five, six and seven figure incomes in this industry. On the other hand, I have seen thousands of individuals waste time, lose their investments, have their dreams extinguished, and live in the frustration of perpetual pursuit without achievement.

Success by Design

You can aimlessly test one program after another, searching for one that will work for you, or pursue success by design. Generally programs do not work for you. You must select a program with the right dynamics and then learn to work the program. Learning how to be a true networker should be your goal. Articulating effective marketing strategy and learning to effectively communicate the benefits of your program are paramount to maximum success. Understanding the equation for success is vital to the preparation process for achieving maximum success.

One of the most important steps in your journey is selecting the right program. Success at the company level does not always equal success at the distributor level. There are very successful companies that have very high distributor attrition (drop-out) rates. Many companies “waste” thousands of distributors in the process of developing a product user base. Often there are flaws in the strategy of the company leaders that directly affect the distributors’ success.

5 Crucial Factors

You can reduce this risk by carefully examining the dynamics of the program that you are considering. It is not necessary to be in the “best program.” There are thousands of distributors in dozens of companies earning exceptional incomes. What is important, is to choose the program that has dynamics that will best work for you. There are five basic factors that you should examine:-

1. paradigm of company leaders

2. product philosophy

3. compensation strategy

4. marketing strategy at the company level

5. the support that is available to you from your upline and from the company

The security of the program goes beyond the financial realm. Although the financial condition of the company is important, real security is more complex. Having adequate funding available does not tell you how much the founder is willing to lose or risk. Don’t hesitate to ask the right people the “hard” questions. Talk to the company leaders, industrial leaders, competitors, and editors of networking magazines. You will be surprised how many people will be willing to chat with you.
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