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	<title>Cheanu&#039;s Official Blog &#187; MLM</title>
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	<link>http://blog.cheanu.com</link>
	<description>I&#039;m passionate about leadership, personal finance, personal development, home-based business and living life with passion!</description>
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		<title>Direct-selling Vs Multi-level Marketing (MLM)</title>
		<link>http://blog.cheanu.com/network-marketing/direct-selling-vs-multi-level-marketing-mlm/</link>
		<comments>http://blog.cheanu.com/network-marketing/direct-selling-vs-multi-level-marketing-mlm/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 07:42:32 +0000</pubDate>
		<dc:creator>Cheanu</dc:creator>
				<category><![CDATA[Network Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[MLM]]></category>

		<guid isPermaLink="false">http://blog.platinum4life.com/?p=80</guid>
		<description><![CDATA[There are 2 very different types of opportunities under the umbrella of Network Marketing: (a) Direct-selling; and (b) Multi-level Marketing (MLM). Are they different? YES! Direct-selling Businesses This kind of opportunities are often referred to as &#8220;seller-based&#8221; opportunities. You earn more income by making a sale at retail (difference between members&#8217; price and selling price). [...]]]></description>
			<content:encoded><![CDATA[<p>There are 2 very different types of opportunities under the umbrella of Network Marketing: (a) Direct-selling; and (b) Multi-level Marketing (MLM).</p>
<p>Are they different? <strong><em>YES!</em></strong></p>
<p><span id="more-80"></span><strong>Direct-selling Businesses</strong></p>
<p>This kind of opportunities are often referred to as &#8220;seller-based&#8221; opportunities. You earn more income by making a sale at retail (difference between members&#8217; price and selling price). This type of businesses often carry high-end, long-lasting products i.e. air purifiers, water filters, durable automotive products, club memberships etc.</p>
<p>You earn more per each sale. So if you&#8217;re good (if not great) at selling, you earn more money faster. That&#8217;s why successful people in this type of businesses are often great salespeople. They&#8217;re rewarded based on their sales performance. Their main focus is on making sales&#8230; a lot of sales.</p>
<p>Most direct-selling businesses cost more to get involved with, because you&#8217;ve got to invest more in initial inventory, and because the products cost more. In the long-run, there is very little residual income (passive income) because the main activity is continuously making sales.</p>
<blockquote>
<h4><em>Passive income</em> means income that you can continuously earn even after you cease working on the businesses or activities that provide you the income source. Interest earned on a stock investment, rental collection from your properties portfolio, the royalties a writer or performing artist makes on their creation&#8230; these are all examples of passive income.</h4>
</blockquote>
<p><strong>Multi-level Marketing (MLM) Businesses</strong></p>
<p><a href="http://blog.cheanu.com/wp-content/uploads/2008/09/girlgood.jpg" rel="shadowbox[post-80];player=img;"><img class="size-full wp-image-460 small alignright" src="http://blog.cheanu.com/wp-content/uploads/2008/09/girlgood.jpg" alt="" width="233" height="161" /></a>MLM businesses focus on building a network organization of lots of people who are taught to use/sell a little bit each. MLM companies usually offer reasonably priced (not over-priced) products that people consume within a month or two and then re-order. There&#8217;s a high repeat-sale rate.</p>
<p>You&#8217;ll earn less money up-front if you sell the products. But if the product is really great, and people love it or depend on it (like great nutritional supplement or super skin care item) they&#8217;ll buy it again and again, sometimes for years and years.</p>
<p>It&#8217;s easier to attract people to this kind of opportunity for a number of reasons:-</p>
<ul>
<li>It costs lesser to get involved. A couple of units of initial inventory will usually cover all you need to get started. And this means&#8230;</li>
<li>More people are able to get involved. Then the organization grows bigger faster, with more people using the products every month. This will give you more&#8230;</li>
<li>Passive income. Every month. For a long, long time.</li>
</ul>
<p><strong>Conclusion</strong></p>
<p>Direct-selling businesses require salespeople to make it work. The reality is that most people don&#8217;t like the idea of going out to make sales. The approach that most MLM distributors use often is recommendation or sharing of products or services they think are great, that they have personally used.</p>
<p>In a direct-selling business, you need to be continuously making sales or training your downlines to make sales to enjoy the rewards continously. In MLM, you often need to create awareness, share with others your own experience with the products and to teach your downlines to do the same. In the long-run, your income is mainly earned from the continuous consumption of the products from everyone in your organization, even if nobody is selling anything to anyone.</p>
<p><em><strong>To find out more about Network Marketing, please read my other blog posts in this category, at </strong></em><a target="_blank" href="/category/network-marketing/"><em><strong>http://blog.cheanu.com/category/network-marketing/</strong></em></a></p>
<p><em><strong>Learn how to automate your income by using the power of internet, at </strong></em><a target="_blank" href="/internet-marketing/how-to-automate-your-income/"><em><strong>http://blog.cheanu.com/internet-marketing/how-to-automate-your-income/</strong></em></a></p>
<p>Be blessed.</p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fblog.cheanu.com%2Fnetwork-marketing%2Fdirect-selling-vs-multi-level-marketing-mlm%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;font=lucida grande&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:60px;"></iframe><h3  class="related_post_title"><br>Further reading</h3><ul class="related_post"><li><a href="http://blog.cheanu.com/network-marketing/truth-about-network-marketing/" title="Truth About Network Marketing">Truth About Network Marketing</a></li><li><a href="http://blog.cheanu.com/network-marketing/5-crucial-factors-in-choosing-a-network-marketing-program/" title="5 Crucial Factors In Choosing A Network Marketing Program">5 Crucial Factors In Choosing A Network Marketing Program</a></li><li><a href="http://blog.cheanu.com/network-marketing/cheanu-featured-in-personal-money-magazine-full-story/" title="Cheanu Featured In Personal Money Magazine (Full Story)">Cheanu Featured In Personal Money Magazine (Full Story)</a></li><li><a href="http://blog.cheanu.com/money-awareness/i-need-an-income-source-that-outlives-me/" title="I Need An Income Source That Outlives Me!">I Need An Income Source That Outlives Me!</a></li><li><a href="http://blog.cheanu.com/network-marketing/network-marketing-cold-facts-exposed/" title="Network Marketing—Cold Facts Exposed!">Network Marketing—Cold Facts Exposed!</a></li></ul>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Truth About Network Marketing</title>
		<link>http://blog.cheanu.com/network-marketing/truth-about-network-marketing/</link>
		<comments>http://blog.cheanu.com/network-marketing/truth-about-network-marketing/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 15:28:29 +0000</pubDate>
		<dc:creator>Cheanu</dc:creator>
				<category><![CDATA[Network Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[retire]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[unlimited income]]></category>

		<guid isPermaLink="false">http://blog.platinum4life.com/?p=55</guid>
		<description><![CDATA[Truth be told, the only reason MLM has descended in its desirability is because too many people get involved to make a quick buck without really knowing what it takes to build a good MLM downline organization and how to approach the business correctly.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-57" title="4Life" src="http://blog.cheanu.com/wp-content/uploads/2009/03/4lifeoffice_money-300x162.jpg" alt="4Life" width="300" height="162" />For some time now, people admire the success of Network Marketing companies like 4Life Research, Amway and others. Overall Network Marketing businesses gained a measure of success with people looking to build income generating opportunities that last.</p>
<p>However, in the past few years, <a title="Network Marketing" href="http://blog.cheanu.com/network-marketing/direct-selling-vs-multi-level-marketing-mlm/">Network Marketing</a> has gained a bad image that is ill-deserved. Many people associate MLM as an illegal business, scams, pyramids and other undesirable elements. However, the truth is that MLM is one of the best ways to generate income <em>if performed correctly</em>.</p>
<p>Truth be told, the only reason MLM has descended in its desirability is because too many people get involved to make a quick buck without really knowing what it takes to build a good MLM downline organization and how to approach the business correctly.</p>
<p><span id="more-55"></span>Many people actually think that an MLM business entails making money without even working. There has been a bevy of unethical distributors in the MLM business. Many try to make money by misleading other people. And many other people drop out after investing in an multilevel marketing business due to frustration and lack of persistency.</p>
<p>These people, often think they can relax and earn money just by doing nothing. They will surely be disappointed when they find out that they are not earning much at all. They therefore badmouth the MLM business as a whole.</p>
<p>Unfortunately, their failures are their own doing. However, if you approach an MLM business with the right mindset you are sure to gain a great degree of financial success. And the key to obtaining financial success in the MLM business is <strong><span style="color: #ff0000;">duplication</span></strong>.</p>
<p>Duplication means that you&#8217;re supposed to create a downline organization that is growing. Every member of your downline should be able to create his or her own downline. This means that every single member of your team is able to sponsor other people in return.</p>
<p>If you can create a downline that is as successful as you are, then you can have a downline that will continue to generate income and make you become more successful.</p>
<p>But how do you a accomplish this? Here are a few tips:</p>
<ol> <strong> </strong></ol>
<p style="padding-left: 30px;"><strong>1) Enroll like-minded people</strong></p>
<ol><strong> </strong></ol>
<p style="padding-left: 60px;">If you want your downline to be successful you have to find people who are hungry for success. If you enroll people who are not motivated and are just in the business for the short term, then you are in serious trouble.</p>
<p style="padding-left: 60px;">You are supposed to enroll people who are aggressive and persistent—just like you. If you can enroll people who are just like you, then they in turn will go on to recruit people who are built for success. This will build a veritable gold mine of enrollment agents.</p>
<p style="padding-left: 30px;"><strong>2) Help others to become successful</strong></p>
<p style="padding-left: 60px;">The objective here is to build a downline where not only you are successful. Make sure that everyone and every single distributor of your team can succeed and can make money. If everyone can have success, they will be excited to continue building on that downline you started.</p>
<p style="padding-left: 60px;">It is sad that some people are selfish and care only for their own success. In Network Marketing, this cannot be, and can never be. If you only care for your own success, you&#8217;ll find that your downline will steadily decrease since you are only thinking of your own success. Remember, in Network Marketing, everyone&#8217;s success is your success. If they succeed you earn.</p>
<p style="padding-left: 60px;">If you learn how to inspire others and how to lead and spur them on towards success, you can build a strong organization, which effectively invigorates them with the energy needed to continue persevering in their own business.</p>
<p style="padding-left: 30px;"><strong>3) Good leadership</strong></p>
<p style="padding-left: 60px;">Think of your downline as a valuable resource and not just an object just to earn money. If you learn how to value every single distributor of your team, you are sure to have a downline that is capable of accomplishing great success and unlimited income.</p>
<p style="padding-left: 60px;">Duplication depends on the mindset of each and every member of this team. They should have a mindset just like yours—eager and raring to build their own organization.</p>
<p style="padding-left: 60px;">Only then can you have duplication and success in your MLM business.</p>
<p><strong><em>Conclusion</em></strong></p>
<p>Don’t be satisfied to just to be able to assemble a hodgepodge menagerie of recruits. Make sure that each team member is built for the kill. With this you have duplication in your downline. And only then can you have success in your Network Mraketing or MLM business.</p>
<h4><strong><em>Solution</em></strong></h4>
<h4>Plug your business in to this trademark automated system that ensures that you will not be involved in personal sales or direct distribution of products like you would do with any MLM/direct-selling businesses. You will be attached to a comprehensive automated system that will take care of the distribution and even presentation of the products. In fact, I&#8217;ve never sold anything to achieve success and retire at age 25 with passive income. I didn’t even need to deliver anything for that matter. My business has gone to various parts of the world even without me being physically there to expand my business. So if this business requires personal sales or direct distribution of products, that wouldn’t have happened. All you need to do is to build relationship and cultivate your leadership skill along the way with your people. Of course, trainings are provided online too.</h4>
<h4>Plug in to an existing, proven system today. Learn about my Simple Success System &amp; Strategies that will allow you to have Continuous Income and Cashflows for Life… Guaranteed!</h4>
<p style="text-align: center;"><a target="_blank" href="http://www.myunlimitedincome.com/" target="_blank" title="Build Your Super Income Pipeline!"><img class="noframe" title="Build Your Super Income Pipeline!" src="http://blog.cheanu.com/wp-content/uploads/2009/03/logo.bmp" alt="Build Your Super Income Pipeline!" align="middle" /></a></p>
<h3>
<p style="text-align: center;"><a target="_blank" href="http://www.myunlimitedincome.com/" target="_blank"><strong>www.myunlimitedincome.com</strong></a></p>
</h3>
<h4 style="text-align: center;"><em>Be different. Be respected.<br />
</em><em>Be a Platinum Networker.</em></h4>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fblog.cheanu.com%2Fnetwork-marketing%2Ftruth-about-network-marketing%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;font=lucida grande&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:60px;"></iframe><h3  class="related_post_title"><br>Further reading</h3><ul class="related_post"><li><a href="http://blog.cheanu.com/network-marketing/cheanu-featured-in-personal-money-magazine-full-story/" title="Cheanu Featured In Personal Money Magazine (Full Story)">Cheanu Featured In Personal Money Magazine (Full Story)</a></li><li><a href="http://blog.cheanu.com/network-marketing/how-to-automate-your-income/" title="How To Automate Your Income">How To Automate Your Income</a></li><li><a href="http://blog.cheanu.com/money-awareness/i-need-an-income-source-that-outlives-me/" title="I Need An Income Source That Outlives Me!">I Need An Income Source That Outlives Me!</a></li><li><a href="http://blog.cheanu.com/leadership-motivation/the-magic-of-thinking-big/" title="The Magic Of Thinking Big">The Magic Of Thinking Big</a></li><li><a href="http://blog.cheanu.com/network-marketing/5-crucial-factors-in-choosing-a-network-marketing-program/" title="5 Crucial Factors In Choosing A Network Marketing Program">5 Crucial Factors In Choosing A Network Marketing Program</a></li></ul>]]></content:encoded>
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		</item>
		<item>
		<title>Network Marketing—Cold Facts Exposed!</title>
		<link>http://blog.cheanu.com/network-marketing/network-marketing-cold-facts-exposed/</link>
		<comments>http://blog.cheanu.com/network-marketing/network-marketing-cold-facts-exposed/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 13:33:11 +0000</pubDate>
		<dc:creator>Cheanu</dc:creator>
				<category><![CDATA[Network Marketing]]></category>
		<category><![CDATA[home-based business]]></category>
		<category><![CDATA[Mike Akins]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[wealth]]></category>

		<guid isPermaLink="false">http://blog.platinum4life.com/?p=16</guid>
		<description><![CDATA[A multi-millionaire, Mike Akins, financed a 3-year study of the Network Marketing industry (investing approx. US$500,000) and reveals startling facts! Mike Akins reveals the pitfalls and hype of Network Marketing! Save yourself time, energy and money in Mis-Marketing!]]></description>
			<content:encoded><![CDATA[<h3>A 3-year study of the <a title="Network Marketing" href="http://blog.cheanu.com/network-marketing/direct-selling-vs-multi-level-marketing-mlm/">Network Marketing</a> industry and more than 300 programs reveals startling facts!</h3>
<h4><em>A multi-millionaire, Mike Akins, financed a 3-year study of the Network Marketing industry (investing approx. US$500,000) and reveals startling facts! Mike Akins reveals the pitfalls and hype of Network Marketing! Save yourself time, energy and money in Mis-Marketing!</em></h4>
<p><img class="alignright size-full wp-image-17" title="Mike Akins" src="http://blog.cheanu.com/wp-content/uploads/2009/03/mike_akins.jpg" alt="Mike Akins" width="84" height="112" />My name is <a title="Mike Akins" href="http://blog.cheanu.com/greatestnetworker-mikeakins/">Mike Akins</a>. I have been a successful networker for more than three decades. I am the president of Professional Networkers, a full-time, staffed, support group developed in 1975. We have distributors that have been with us for more than 20 years, outlasting a few of the companies that we have belonged to. If something has been done in Network Marketing, I have tried it. I&#8217;ve learned a lot the hard way. Last year I added 14,000 members to one of my downline organizations. Throughout my career, I have managed organizations that total a few hundred thousand networkers. I don&#8217;t claim to know everything, but I do have a treasure chest of information that can be beneficial to you in your pursuit of success. Hundreds of testimonies are already flowing into our offices proclaiming how the information in this synopsis has revolutionized their approach to Network Marketing!<br />
<span id="more-16"></span></p>
<h3><span style="color: #ff0000;"><em>A firm that I own, Research &amp; Marketing Consultants, recently completed a three-year study of the Network Marketing industry. In this study, more than 300 programs were researched, covering a forty year period.</em></span></h3>
<p>Market trends, marketing techniques, commissions structures, product philosophies, leadership migration, reasons for company failures, attrition, and many other factors were carefully analyzed. The results of this study are shocking and confirm what I have suspected. I financed the three-year study to find direction and prepare my organization for growth during the next decade.</p>
<p>This synopsis is generic and does not promote a particular program, because the need to get the truth out far exceeds my personal financial ambitions. The information from this study can make the difference between success and failure for a majority of people.</p>
<p>Throughout my career, I have been frustrated at the percentage of people that have worked their hearts out, without achieving a decent degree of financial success.</p>
<p>Network Marketing is a powerful tool through which to <a title="enhance lifestyle" href="http://blog.cheanu.com/network-marketing/how-to-automate-your-income/">enhance lifestyle</a>, but this opportunity, by design, has been outside the reach of the majority of networkers!</p>
<p>Our extensive, three-year study revealed that the greatest threat to the networker is not companies going out of business, but it is the common paradigm or &#8220;mind set&#8221; held by company and industry leaders.</p>
<p>The Network Marketing concept is wonderful, but the number of companies that have designed their programs to put this wonderful opportunity within reach of the majority of networkers, is small.</p>
<p>Because of greed and self-centeredness, the Network Marketing industry reached a crisis or plateau about 15 years ago. As a result of this &#8220;leveling off,&#8221; the industry experienced superficial changes. These changes did not get to the root of the problem. Since that period, new pay structures have gradually been introduced such as: binaries, matrixes, phase programs, Australian two-ups, coding bonuses, matching bonuses, sponsoring bonuses, and floating bonuses. Basically, these variations did little to get more consistent cash into the majority of networkers&#8217; pockets, and definitely did little for a lasting residual income. All of these types of pay structures only repackaged an &#8220;old problem,&#8221; and made it more difficult for the &#8220;average&#8221; networker to understand the dynamics of the program.</p>
<p>See You At The Top!</p>
<p><em><a title="Mike Akins" href="http://blog.cheanu.com/greatestnetworker-mikeakins/">Mike Akins</a></em></p>
<h2>About Mike Akins<br />
—“The Greatest Networker In The World”</h2>
<p><em><a target="_blank" href="/greatestnetworker-mikeakins/">Click here to find out why Mike Akins is known as The Greatest Networker In The World</a></em></p>
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