Chances are that you answered yes to all three questions. That’s life. Sometimes even after we put in our best effort and prayed hard, things just don’t go our way in the end. Every human being who has ever lived on this planet has had the same kind of experience. The rich, the poor, the successful, the not-so-successful, the good, the bad, the winners, the losers… they all went through the same journey. But what separates the winners and the losers is how they respond to it.

There are two different ways to respond to what had happened to you. You can choose to:

1. Live a life of deliberate creation; or
2. Live a life of chain reaction.

If you are not happy with your job, you can choose to react to it by complaining about it, feeling frustrated about it, getting annoyed by your managers or, worse still, being rude towards your customers. Even if you channel your reaction towards everything that happened to you at work, you’re still not changing the fact that you’re working at a job that you’re not happy about. As one thing leads to another, you will continue to wind down the negative spiral and making things even worse for you personally. On the other hand, you can choose to create a completely new situation by voicing out your concern to the right authority about your dissatisfaction, understanding the culture and adapting yourself to it or, better still, quit that job for one you’re happy about.

If you are unhappy in your marriage, don’t react towards your spouse as if everything is his/her fault. Create new experiences, new understanding, or perhaps a new relationship with each other!

Life itself is a creation. Every moment we are alive is an opportunity for new creation. Reacting to something is a complete waste of your time now for what you have done in the past. Most people who failed to achieve great success are those who react towards life, circumstances, events, people and basically everything around them. They let life push them around instead of pushing back and live life. That’s why they are the greatest complainers, whiners, blamers, justifiers, excuse makers, and they make almost all of those 55 famous alibis! Whenever you offer them a new opportunity to break free from their dissatisfaction, they will automatically think with their “but”.

Embrace the attitude of being in creation, not reaction. Create new possibilities for new outcomes. Life will continue to throw us challenges and alter our paths along the way. Keep creating. If you react to every event that life brings about, you will end up walking the path that was not designed by you, but by those events, circumstances, people and things that you don’t like. Being in reaction means you’re giving away your power of directing your own life; and you’re giving away that power to those events, circumstances, people and things that you don’t like. In short, you don’t own your life. They do. But if you embrace the attitude of being in creation instead, you will take all those challenges as stepping stones and continue stepping into the direction of your dream. Being in creation means you have control and power over how your life should be, will be and must be. In short, you own your own life.

“It is in your moment of decision that your destiny is shaped.”

—Anthony Robbins

Choose wisely how you would respond to life from now on. Make sharp decisions. Live life with passion!

Further reading

• How To Have All Your Wishes Come True
• Do Pain And Pleasure Use You?
• Take Action!
• What I Saw At The Graveyard
• Dying Professor’s Last Lecture

During one of the forums I’ve spoken at, I brought the audience on a journey in search of their Genie.
Imagine this:

You receive a nicely typed brochure that promises the Genie’s existence. Find the Genie and you will have all your wishes come true. At first, you were a bit sceptical about the whole idea. But something inside you told you to keep the brochure. A few months passed, and you bump into a long-lost friend. He seems very excited and passionate about life and can’t wait to tell you everything about it. He tells you the secret: He found his Genie. As he continues to describe in minute details of his adventure, you get more excited about the whole idea of searching for Your Genie. You start to believe it now.

After due consideration, you finally jump up and say to yourself, “I’m gonna do this!” You start planning for the exciting adventure ahead of you, prepare to sail into the unknown. Some of your family, friends and relatives try to convince you that it is not “realistic”. They discourage you. They even laugh at you and make a joke out of you. Fortunately, your belief is so strong, it’s unshakable. So you go ahead and take risks.

As you handle your life and prepare for your adventure into the future, you realise that there are sacrifices you need to make. Tough decisions. You stop for a moment and think again. “Should I go ahead?” You hear a lot of noises in your head—that try to tell you otherwise. Those are the voices of the fearful, logical, rational and “realistic” you. But then you focus hard to find that little voice within you. That ever so gentle and calming voice, that is finally heard, “This is it. Go for it.” That’s your voice of courage, instinct and inspiration. And you decide to make those sacrifices, because you know they are just short-term.

So you set sail towards the most important journey of your life, in search of your turning point in life. It isn’t an easy journey.

Two years have passed, and you are still searching for that magical moment. You know it’s not going to be an easy journey. At this point in time, you start imagining what would those critics have said about you should you quit and turn back now. That very thought angers you and thrusts you forward. This time, not only you have belief, but you have conviction. You tell yourself, “Let’s see who will have the last laugh.” And you put up a broad smile, and move ahead into the unknown. You are extremely hopeful.

Now you are enjoying your journey and find excitement in exploring the unknown. You love your new adventure! You scream on top of your lungs, “Life is so amazing when I don’t play it safe! Woohooo!” As you start to enjoy your journey, you enjoy new challenges too, knowing that they are stepping stones towards your ultimate destination. You persist through all the challenges ahead of you.

Five years and eight months later, you have arrived. This is it. You stand there in amazement, staring at the magical lamp in front of you. Speechless. Tears of joy are rolling along your cheek towards your broadest smile ever. Congratulations! You’ve made it!

Whatever your Genie in life is—whether it’s financial freedom, quality relationship, your dream job, dream house, dream car, dream lifestyle, health freedom or time freedom—if you want what you desire in life, these are the 5 crucial steps you must take:

Believe in the long-term promises

Dare to risk losing face & looking stupid

Willing to make short-term sacrifices

Be hopeful at all times

Persist through challenges

Remember, winners have commitment. Losers want convenience. If you want to win in life, you must commit to do whatever it takes in spite of inconveniences.

Believe… and you shall achieve.

Further reading

• Do Pain And Pleasure Use You?
• What I Saw At The Graveyard
• Take Action!
• The Magic Of Thinking Big
• You Deserve A Second Chance

“The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.”

—Anthony Robbins

Today, in one of my weekly trainings, I shared about the Pain-Pleasure Principle (PPP) that was popularised by Anthony Robbins. The PPP explains that all decisions and choices that we make in life are motivated by either:

• gaining the pleasure of; or
• avoiding the pain of not

making those decisions and choices.

Think about it. You’ve made the choice of getting into that job, relationship or business at some point in time. You did it probably because of the promises you saw in it. Or you probably did it because of the pain of not having it. Either way, you were motivated by the PPP.

In the training today, I asked the participants what were the motivating factors (pleasure) behind their reasons to want to achieve success in life. Most shouted out the promises of having more time and money freedom, the sense of achievement and the ability to leave a legacy for their generations to come. I then asked them about what were the pain of not achieving success. They shouted even louder this time. “Being looked down at”, “Being criticised”, “Tarnished reputation”, “Being broke”, “Feeling like a loser” etc. were just some of the most common reasons.

“People change only when they hurt enough that they have to, learn enough that they want to, or receive enough that they are able to.”

—John C. Maxwell

Personally, I believe that one of the ways to use pain and pleasure effectively is to:

1. list down in a piece of paper all the pleasure you will gain from making that decision or choice and taking the necessary actions; and
2. on another piece of paper, list down all the pain you will get for NOT taking the necessary actions and thus not having the results you desired.

The first list will be your source of motivation and willpower. Look into this list whenever you feel that you are about to breakdown or give up. These are your intentions—your very reasons for doing what you’re doing.

The second list will be your source of urgency. Look into this list whenever you feel like you’re not fast enough in achieving your results, or stagnant. Many people completely ignore this list because they fear being reminded of the things in this list so they can avoid taking actions and thus avoiding the responsibilities to make things happen. But we all know that we owe it to ourselves to create what we want in life, and no one else.

If it’s to be, it’s up to me.

You only have one life in this lifetime. Own it. Live it. Make it the best life you’ve ever had in this lifetime.

Further reading

• How To Have All Your Wishes Come True
• Take Action!
• What I Saw At The Graveyard
• Do You Think With Your BUT?
• Dying Professor’s Last Lecture

When you have set the desired thermal range and the temperature in the room approaches the edge of your desired thermal range, the thermostat sends an electrical signal to the air-conditioner to turn it on or off. As the temperature in the room begins to change, the electrical signals continue to respond to the changes and keep the temperature within the desired range.

Eventually, the room temperature always remains at the thermal range you have set.

Your comfort zone works the same way too.

But instead of electrical signals, your internal performance regulator uses discomfort signals to keep you within your comfort zone. In fact, you have an internal psychological thermostat that regulates your level of performance in the world—and governs everything you do, want and have.

Think of your comfort zone as a prison—a large, self-created prison.

It consists of the collection of can’ts, don’ts, musts, must nots and other disempowering and limiting beliefs formed from all the negative thoughts and decisions you have accumulated and reinforced during your lifetime.

As your behaviour or performance begins to approach the edge of that zone, you begin to feel uncomfortable. To avoid the discomfort, you unconsciously pull yourself back into your comfort zone.

• Some people are comfortable as long as they have $1,000 in their savings account. Some are uncomfortable unless they have 6 months’ income put aside (say, $24,000). Still, some are comfortable with no savings at all plus a credit card debt of $25,000!
• Some people are comfortable with staying in a budget inn when they go travelling. Some are only comfortable with a 3-star hotel or above. Some are only comfortable staying in a 5-star or above.
• Some people are comfortable with long hair. Some are comfortable with short hair. There are also some who are totally uncomfortable with no hair!
• Some people are uncomfortable with being late, but we all know there are some who are totally comfortable with being late.

When you are not comfortable with the way things are, you will do something about it. You will request for a better arrangement, demand for a replacement, negotiate, bargain… anything. You will do something about it.

The fact that you have never done something about it shows that you have already conditioned yourself to be OK with what is. For so many times, we have sold ourselves short, tolerated with mediocrity in life, accepted a lower standard than what we deserve… convincing ourselves that “it’s OK”.

Here’s an example:

A salesperson had a goal to present his services to at least 3 prospects a day. If he upheld his thermostat at that level, he would be comfortable as long as he had presented to 3 people on any given day. If he had not presented to 3 people by evening, he would probably go meet people at night just to be comfortable with his goal. Likewise, if he had met 3 people in the morning, he would probably slack off for the entire day.

Let’s say he had a colleague, who didn’t stand firm on his thermostat and accepted mediocrity as his standard. He also had a goal to present to 3 people a day. One day, he was only able to meet 2 people by the end of the day. He then told himself, “It’s OK. 2 is better than none. It’s still not bad.” That moment, he had allowed himself to accept something less than he wanted to achieve. Soon, he would be comfortable with just meeting 2, 1 or no prospects on any given day. When he had been accustomed to that new but low standard for himself, it then becomes harder for him to reset his standard back to meeting 3 people a day as that would become uncomfortable for him for it is outside of his comfort zone.

Therefore, we must always be aware of the comfort zone we have unconsciously set for ourselves for all areas of our life. If you’re not happy with the way things are in your life, do something about it. Don’t let fear pin you down to inaction. Start doing something… anything. Just get up and get going. Just take action!

You only have one life.
Make it the best you’ve ever had.

Further reading

• How To Have All Your Wishes Come True
• Do Pain And Pleasure Use You?
• Take Action!
• What Is Your Life Metaphor?
• What I Saw At The Graveyard

Here’s the real meaning of: Satisfaction

In Latin, the word satis means “enough”. Combine satis-of-action (enough of action) and you get satisfaction. Now you know clearly that enough action ultimately produces satisfaction.

Quit Waiting

It’s time to quit waiting for:

• perfection
• inspiration
• permission
• reassurance
• approval
• acceptance
• someone to change
• something to change
• someone to buy from you
• the right person to come along
• the kids to leave home
• a better feng shui
• a better horoscope prediction
• the fear to disappear
• the risk to disappear
• someone to discover your talent
• instructions
• more self-confidence
• more courage
• the pain to go away
• the right timing
• the next New Year
• your spouse to get in the mood
• the next promotion
• the next increment
• the perfect customer to come by
• your downlines to change
• your siblings to apologise
• the interviewer to call
• your surroundings to change
• someone to understand your situation
• luck
• the next big break
• your mood to change

Just stop waiting and move on already.

Quit waiting for the next raise to afford that downpayment. Start doing something now to get you closer to affording it. Quit waiting for your mood to change to start doing something. Start doing something to get yourself in the mood. Quit waiting for that uncertain promotion from your boss. Ask him/her what does it take for you to get that promotion and start acting on it already. Quit waiting for another New Year’s Eve to start creating your resolutions. Start with one of your biggest goals and start taking actions towards it already.

Nobody says it better than Nike does:

Note: If you’re concerned about being judged by others, read this.

Further reading

• Do Pain And Pleasure Use You?
• How To Have All Your Wishes Come True
• Do You Have The Power To Own Your Own Life?
• How To Make A New Year’s Resolution That LASTS!
• Do You Think With Your BUT?

We must be very careful about the metaphors we allow ourselves to use. Be careful of the metaphors that other people offer you as well.We must take charge of our metaphors, not just to avoid the problem metaphors, but so that we can adopt the empowering metaphors as well.

The scary part is that most of us have never consciously selected the metaphors with which we represent things to ourselves. Where did you get your metaphors? You probably picked them up from people around you, from your parents, teachers, co-workers and friends. Have you ever thought of the impact these metaphors has on you? Have the metaphors just became a habit?

For years, people asked me what it was I did exactly. At various times I tried different metaphors—”I’m a teacher,” “I’m a student,” “I’m a hunter of human excellence,” “I’m a speaker,” I’m a national best-selling author,” “I’m a peak performance consultant,” “I’m a therapist,” “I’m a counselor”—but none of them conveyed the right feeling. People gave me plenty of metaphors. I was known by many in the media as a “guru.” This is a metaphor I avoided because I felt that the presupposition that went with it was that people were dependent upon me to create their change—which would never empower them. Since I believe that we all must be responsible for our own change, I avoided this metaphor.

One day, though, I finally got it. “I’m a coach,” I thought. What is a coach? To me, a coach is a person who is your friend, someone who really cares about you. A coach is committed to helping you be the best that you can be. A coach will challenge you, not let you off the hook. Coaches have knowledge and experience because they’ve been there before. They aren’t any better than the people they are coaching (this took away my need to have to be perfect for the people I was “teaching”). In fact, the people they coach may have natural abilities superior to their own. But because coaches have concentrated their power in a particular area for years, they can teach you one or two distinctions that can immediately transform your performance in a matter of moments.

Sometimes coaches can teach you new information, new strategies and skills; they show you how to get measurable results. Sometimes a coach doesn’t even teach you something new, but they remind you of what you need to do at just the right moment, and they push you to do it. I thought, “What I truly am is a success coach. I help to coach people on how to achieve what they really want more quickly and more easily.” And everyone needs a coach, whether it’s a top-level executive, a graduate student, a homemaker, a homeless person, or the president of the United States! As soon as I started using this metaphor, it immediately changed the way I felt about myself. I felt less stressed, more relaxed; I felt closer to people. I didn’t have to be “perfect” or “better”. I began to have more fun, and my impact on people multiplied many-fold.

—Anthony Robbins

Source: Awaken The Giant Within (Anthony Robbins)

Further reading

• How To Have All Your Wishes Come True
• Do Pain And Pleasure Use You?
• Is Your Comfort Zone Killing You?
• What I Saw At The Graveyard
• The Magic Of Thinking Big

Today, I had a different experience from all those times I visited the grave in the past years.

As I looked at the huge graveyard, I saw hundreds of tombstones. They are all different in colour, design and size. But there’s one thing that is common. Each one represents a deceased person. Each represents someone who had once lived—someone who had once written a story called “My Life”.

I was thinking to myself: How did they look like when they were alive? What kind of persons were they? How did they live their lives? Did they struggle financially or did they live a carefree lifestyle? Were they once young, ambitious and energetic youngsters too? Did they enjoy what they were doing in life? What kind of dreams did they have back then?

And the question that stood out among the rest that struck my mind was: Did they bury together with them their unaccomplished dreams, their unattained goals, their passion, their ambition, their dignity and their self-worth?

I “saw” a new perspective towards life.

Life indeed is a journey. This journey is unique as it’s a single-way journey. There’s no “U-turn”, there’s no “Reverse” gear (or “Rewind”); there’s no “Pause”, no “Fast Forward”. Life is just that journey. That unique journey. In fact, you have only one chance to live through this journey—no second chances.

Imagine if there is a gigantic satellite camera that captures every single moment of your life in great detail, with narrations of what you were thinking at any moment, from the day you were born until today. All these pieces will be put together to compile a movie called “[Your Name]: My Life” with you being the main character. This movie will be broadcasted to the world after you exhaled your last breath. What kind of comment, feedback and/or review would you want to get for this movie of yours? How do you want to be remembered? Would you have made a difference in the world or impacted the lives of the people around you that your movie will be played over and over again to impact more lives, long after you’ve passed on?

Seriously, how would you like to be remembered? How would people describe you and your life? Really, take some time to think about it. How would your “movie” end?

As the famous Dr. Stephen R. Covey put it wisely: “Begin with the end in mind.” And as the saying goes, “If you know how you want to die, you’d know how to live.”

The good news is: you’re still alive and the film is still rolling to capture the rest of your life. In fact, you are the director, producer, main character and scriptwriter of this movie. How will the story go from here?

You take it from here.

Don’t be a “walking dead” who merely exists in this world without a purpose in life. Life—just like any event—has a beginning and an end. What happens in between is up to you to put meaning to it. Give your life one great meaning. What would it mean in the future that you once lived in this world? Are you going to be remembered as a warrior who fights for your own destiny or a weakling who submits to the circumstances in life? You have every right to choose the kind of life you want to live and how it’s going to end. You know you have the unlimited potential to realise your dreams in this life. What’s more urgent is that you get to live this life just once. One life, one chance. All you need to do is to make a DECISION to take control over the rest of the “movie” and start shaping your destiny.

“It is in your moment of decision that your destiny is shaped.”—Anthony Robbins

I wish you true success and freedom; to live life with great dignity and passion.

Be blessed.

Further reading

• How To Have All Your Wishes Come True
• Do Pain And Pleasure Use You?
• Our Time On Earth
• The Magic Of Thinking Big
• Dying Professor’s Last Lecture

Below are some brief guides for staying big when you’re tempted to use the small approach.

Perhaps you’ll want to put these guides on small cards for even handier reference.

(A) When Little People Try to Drive You Down, THINK BIG.

To be sure, there are some people who want you to lose, to experience misfortune, to be reprimanded. But these people can’t hurt you if you’ll remember three things:

1. You win when you refuse to fight petty people. Fighting little people reduces you to their size. Stay big.
2. Expect to be sniped at. It’s proof you’re growing.
3. Remind yourself that snipers are psychologically sick. Be Big. Feel sorry for them.

Think Big Enough to be immune to attacks of petty people.

(B) When That “I-Haven’t-Got-What-It-Takes” Feeling Creeps Up On You, THINK BIG.

Remember: if you think you are weak, you are. If you think you’re inadequate, you are. If you think you’re second-class, you are. Whip that natural tendency to sell yourself short with these tools:

1. Look important. It helps you think important. How you look on the outside has a lot to do with how you feel on the inside.
2. Concentrate on your assets. Build a sell-yourself-on-yourself commercial and use it. Learn to supercharge yourself. Know your positive self.
3. Put other people in proper perspective. The other person is just another human being, so why be afraid of him?

Think Big Enough to see how good you really are!

(C) When an Argument or Quarrel Seems Inevitable, THINK BIG.

Successfully resist the temptation to argue and quarrel by:

1. Asking yourself, “Honestly now, is this thing really important enough to argue about?”
2. Reminding yourself, you never gain anything from an argument but you always lose something.

Think Big Enough to see that quarrels, arguments, feuds and fusses will never help you get where you want to go.

(D) When You Feel Defeated, THINK BIG.

It is not possible to achieve large success without hardships and setbacks. But it is possible to live the rest of your life without defeat. Big thinkers react to setbacks this way:

1. Regard the setback as a lesson. Learn from it. Research it. Use it to propel you forward. Salvage something from every setback.
2. Blend persistence with experimentation. Back off and start afresh with a new approach.

Think Big Enough to see that defeat is a state of mind, nothing more.

(E) When Romance Starts to Slip, THINK BIG.

Negative, petty, “She’s-(He’s)-unfair-to-me-so-I’ll-get-even” type of thinking slaughters romance, destroys the affection that can be yours. Do this when things aren’t going right in the love department:

1. Concentrate on the biggest qualities in the person you want to love you. Put little things where they belong—in second place.
2. Do something special for your mate—and do it often.

Think Big Enough to find the secret to marital joys.

(F) When You Feel Your Progress on the Job is Slowing Down, THINK BIG.

No matter what you do and regardless of your occupation, higher status, higher pay comes from one thing: Increasing the quality and quantity of your output. Do this:

Think: “I can do better.” The best is not unattainable. There is room for doing everything better. Nothing in this world is being done as well as it could be. And when you think, “I can do better,” ways to do better will appear. Thinking “I can do better” switches on your creative power.

Think Big Enough to see that if you put service first, money takes care of itself.

Source: The Magic of Thinking Big (Dr. David J. Schwartz, Ph.D.)

Further reading

• How To Have All Your Wishes Come True
• What I Saw At The Graveyard
• Is Your Comfort Zone Killing You?
• What Is Your Life Metaphor?
• Truth About Network Marketing

Some of these alibis are clever, and a few of them are justifiable by the facts. But alibis cannot be used for money. The world wants to know only one thing: Have you achieved success?

A character analyst compiled a list of the most commonly used alibis. As you read the list, examine yourself carefully and determine how many of these alibis, if any, are your own property:

1. IF only I didn’t have a wife and family . . .
2. IF only I had enough “pull” . . .
3. IF only I had money . . .
4. IF only I had good education . . .
5. IF only I could get a job . . .
6. IF only I had good health . . .
7. IF only I had time . . .
8. IF only times were better . . .
9. IF only other people understood me . . .
10. IF only conditions around me were different . . .
11. IF only I could live my life over again . . .
12. IF only I did not fear what “they” would say . . .
13. IF only I had been given a chance . . .
14. IF only I now had a chance . . .
15. IF only other people didn’t “have it in for me” . . .
16. IF only nothing happened to stop me . . .
17. IF only I were younger . . .
18. IF only I could do what I want . . .
19. IF only I had been born rich . . .
20. IF only I could meet “the right people” . . .
21. IF only I had the talent some people have . . .
22. IF only I dared assert myself . . .
23. IF only I had embraced past opportunities . . .
24. IF only people didn’t get on my nerves . . .
25. IF only I didn’t have to keep house and look after the children . . .
26. IF only I could save some money . . .
27. IF only the boss appreciated me . . .
28. IF only I had somebody to help me . . .
29. IF only my family understood me . . .
30. IF only I lived in a big city . . .
31. IF only I could just get started . . .
32. IF only I were free . . .
33. IF only I had the personality of some people . . .
34. IF only I were not so fat . . .
35. IF only my talents were known . . .
36. IF only I could just get a “break” . . .
37. IF only I could get out of debt . . .
38. IF only I hadn’t failed . . .
39. IF only I knew how . . .
40. IF only everybody didn’t oppose me . . .
41. IF only I didn’t have so many worries . . .
42. IF only I could marry the right person . . .
43. IF only people weren’t so dumb . . .
44. IF only my family were not so extravagant . . .
45. IF only I were sure of myself . . .
46. IF only luck were not against me . . .
47. IF only I had not been born under the wrong star . . .
48. IF only it were not true that “what is to be will be” . . .
49. IF only I did not have to work so hard . . .
50. IF only I hadn’t lost my money . . .
51. IF only I lived in a different neighbourhood . . .
52. IF only I didn’t have a “past” . . .
53. IF only I had a business of my own . . .
54. IF only other people would listen to me . . .
55. IF only―and this is the greatest of them all―I had the courage to see myself as I really am, I would find out what is wrong with me and correct it. Then I might have a chance to profit by my mistakes and learn something from the experience of others. I know there is something wrong with me or I would now be where I would have been if I had spent more time analysing my weaknesses, and less time building alibis to cover them.

Building alibis with which to explain away failure is a habit as old as the human race, and is fatal to success! Why do people cling to their pet alibis? The answer is obvious. They defend their alibis because they create them!

Life is a checker board, and the player opposite you is time. If you hesitate before moving, or neglect to move promptly, your checkers will be wiped off the board by time. You are playing against a partner who will not tolerate indecision!

Source: Think and Grow Rich (Napoleon Hill)

Further reading

• Do You Have The Power To Own Your Own Life?
• How To Have All Your Wishes Come True
• Push Back & Live Life
• Do You Think With Your BUT?
• Do Pain And Pleasure Use You?

There are many factors in the equation for success in network marketing. The more of these factors that you familiarise yourself with, the greater is your chance of mastering the equation and achieving success. Network marketing is one of the few avenues through which individuals from all “walks of life” can achieve sizeable incomes and a great degree of “freedom of time.”

During my 32-year career, I have been witness to truck drivers, waitresses, plumbers, clerks, factory workers, the young, the elderly, along with accountants, bankers, lawyers, and physicians that have earned five, six and seven figure incomes in this industry. On the other hand, I have seen thousands of individuals waste time, lose their investments, have their dreams extinguished, and live in the frustration of perpetual pursuit without achievement.

Success by Design

You can aimlessly test one program after another, searching for one that will work for you, or pursue success by design. Generally programs do not work for you. You must select a program with the right dynamics and then learn to work the program. Learning how to be a true networker should be your goal. Articulating effective marketing strategy and learning to effectively communicate the benefits of your program are paramount to maximum success. Understanding the equation for success is vital to the preparation process for achieving maximum success.

One of the most important steps in your journey is selecting the right program. Success at the company level does not always equal success at the distributor level. There are very successful companies that have very high distributor attrition (drop-out) rates. Many companies “waste” thousands of distributors in the process of developing a product user base. Often there are flaws in the strategy of the company leaders that directly affect the distributors’ success.

5 Crucial Factors

You can reduce this risk by carefully examining the dynamics of the program that you are considering. It is not necessary to be in the “best program.” There are thousands of distributors in dozens of companies earning exceptional incomes. What is important, is to choose the program that has dynamics that will best work for you. There are five basic factors that you should examine:-

1. paradigm of company leaders

2. product philosophy

3. compensation strategy

4. marketing strategy at the company level

5. the support that is available to you from your upline and from the company

The security of the program goes beyond the financial realm. Although the financial condition of the company is important, real security is more complex. Having adequate funding available does not tell you how much the founder is willing to lose or risk. Don’t hesitate to ask the right people the “hard” questions. Talk to the company leaders, industrial leaders, competitors, and editors of networking magazines. You will be surprised how many people will be willing to chat with you.

1. Paradigm of Company Leaders

The paradigm or thinking patterns of the company leaders is very important. Experience in business as well as in marketing is useful. How do they think? What is their focus? How do they handle market challenges? What is their background? What is their marketing philosophy and strategy? Will the company’s strategies compliment your success as a distributor? Are they egotistical or arrogant when put on the spot? What is their perspective of the company’s responsibilities to the distributor? What are their projections and what are these projections based on? You can find industrial leaders who know these founders.

What are the company leaders’ attitudes toward service? Call the company a few times and check out their customer service. A poor customer service department can damage your business. You can’t just automatically believe claims of quality service; you have to check it out. Take time to gain an understanding of the industry in order to avoid wasted time and money. Network marketing is a serious business with the potential to change your life forever. It deserves serious consideration.

2. Product Philosophy

More than 80% of all successful networkers belong to companies that have nutrition products involved in their programs. Network marketing companies with products and services that directly compete with strong conventional markets have a very high failure ratio. Typically, in the conventional market, companies such as GNC and Wal-Mart have tremendous pressure to compete on a price basis. They do not have the personal service available to explain why one bottle of nutrients costs twice a s much as another bottle. Price becomes t h e determinant factor for which product will sell. In the past six years, 80% of all new distributors that have entered the network marketing industry have joined companies that include nutrition in their agenda.

The product philosophy of the company leaders is a cornerstone to success. Growth without responsible product strategy is short-lived. Product philosophy should be balanced between growth and stability. In order to achieve quick and progressive growth at a “grass roots” level, the program needs a flagship product that will open doors. The more unique and exclusive the product is, the easier it is to gain the interest of prospects. Be careful that the company does not hide a poor pay plan behind a “sizzle” product. Success requires a balance between these two factors. The flagship product should be backed up with a number of quality and diversified products. Although many networkers join this industry to supplement their income, history teaches us that the product is generally the primary consideration in determining which program they will join.

A company with an internal research and product development department is more inclined to provide quality, cutting edge products. Product formulas that are backed by scientific research and clinical testing can better withstand the “battle of the hype.” Be careful to examine the claims made by distributors. Often clinical studies quoted do not verify the effectiveness of the actual products being promoted.

An example of this is the recent HGH precursor “wave.” A great majority of the claims being made about the product refer to the research conducted on individuals who had the actual HGH hormone administered intravenously. Very little research has been conducted on precursors. A few years ago another similar marketing scenario occurred with a DHEA precursor. Dozens of mainline network marketing companies were promoting a precursor that supposedly increased the body’s production of DHEA. Research data on the benefits of DHEA was used to promote the precursor. The Life Extension Foundation, an independent non-profit organization, performed a clinical trial on 1,000 individuals to discover if the precursor actually elevated serum DHEA. Not a single individual experienced an increase in blood levels of DHEA. I suggest that you personally study out the science behind product claims. A bogus product will not maintain long-term growth or retention.

3. Compensation Strategy

Another important consideration to your selection is compensation strategy. I suggest that you carefully examine different perspectives on this subject. My preference in compensation strategy is based on balance. There are two fundamental aspects to compensation strategy; the pay structure used and how the commission percentages are arranged. Breakaway, uni-level, binary, matrix, and the Australian two up are examples of the various compensation structures. Each of these structures has advantages and disadvantages. I have found that only a few very experienced networkers really understand the dynamics of these structures and will promote the one that profits them the most. Overall, I believe the uni-level has the greatest capability of providing the best balance in compensation.

There are several considerations in analysing pay plans. It is important for a plan to adequately compensate the part-time marketer within the first three levels. Traditional programs have “stacked” the commission structure in favour of the “heavy hitter,” resulting in excessive attrition. One of the keys to low attrition is to allow the part-timer to get into profit with a small number of customers or distributors. On the other hand the pay plan must adequately compensate the experienced, full-time marketer in the deeper levels. The compensation strategy must be balanced between these two segments.

Part-timer vs “Heavy Hitter”

A successful program must attract leaders who can develop effective marketing strategies and support systems. Without this segment the organization will have a weak foundation and will not achieve and maintain maximum growth. If the part-timer is not adequately compensated, attrition will erode incomes and will begin the unwinding process from the bottom up that can even destroy companies.

The company must balance its investment between compensation to distributors, product development, competent corporate leadership, logistic support, and effective marketing sales aids. If the company invests too much into compensation it may fail to finance other areas that directly affect the ability of the marketer to build his business. As ironic as it may sound the highest paying program is the last program you may want to be involved with. I have existing downlines in several companies and some of the best paying programs have been the most difficult to build.

Programs that compete on the basis of “pay out” alone, generally, do not have enough money left over, after paying out commissions, to invest in product research and development, nor in state-of-the-art marketing materials. In the past six years four companies have each enrolled approximately one half million distributors. In my opinion all of these companies have inferior pay plans but have product focused programs. Not one of the programs with the most lucrative pay plans have approached that kind of growth. When you examine programs look for balance.

4. Marketing Strategy

When you examine a program, study their marketing strategy. Does the company have marketing “tools” in place that will support your strategy? What is your personal strategy? Are you going to work this business from a warm market perspective? Are you going to “work the phone,” advertise, build through the Internet, or use direct mail? Does the company have videos, cassette tapes, a strong Internet presence, toll-free message support, or effective literature? Building a successful business requires more than a lucrative pay plan or a “sizzle” product.

5. Support Available

When you are introduced to a program, shop around for the right upline support group or sponsor. Even an experienced marketer can be more successful if they have the right upline support in place. Your organization will need all of the support they can get. You are not obligated to join under the first person that prospects you. This is a business not a hobby or game. You have a responsibility to yourself and your loved ones to make a good business decision. The company and upline you select will, to a great degree, determine the boundaries of your success.

See you at the top!

Mike Akins

About Mike Akins

— “The Greatest Networker In The World”
Click here to find out why Mike Akins is known as The Greatest Networker In The World

Further reading

• Cheanu Featured In Personal Money Magazine (Full Story)
• Network Marketing—Cold Facts Exposed!
• How To Have All Your Wishes Come True
• Do Pain And Pleasure Use You?
• What I Saw At The Graveyard